DigitalRealm MediaNotebook 2006–07

Manifesto · Jan 2007

Small is better, less is better

Six short principles, in the plain-spoken style 37signals had made popular. Some aged well. One did not.

The original ManifestoJan 2007

DigitalRealm Media Manifesto

Small is better, Less is better.

At DigitalRealm Media, we believe that small is better and less is better. Less meetings, less charts, less stacks of useless documents, less "what if". Less gets more done. Small projects and small budgets are exactly what we love to see. Why make things more bloated and complicated than they have to be?

We do what we know.

We build websites, we design print materials, and we make it work for you, nothing more. There are far too many people out there promising things that they can't deliver. There are far too many other designers out there that claim to "know it all and can do it all". We do what we know and we do it well. We don't know it all and we can't deliver it all, honestly.

There is no such thing as a "big client".

The big firms and agencies in town may place a dollar figure on their clients, we don't. End results always trump end figures and each project gets 100% of our creative talent.

We assess needs first.

We assess what you need for your project and implement it to perfection. That ultra trendy flash intro is cool, but is it needed? That really cool cutting edge layout is amazing but is it needed? We provide real world needs that do not exhaust your budget. We don't add features that take away from your message. We don't up sell your project with useless features. We build what you need and make it work for you.

We know the web.

We live, breathe, and sleep the web, websites, and emerging media principles and technologies. We build sites that are up to date with the latest in standards, accessibility, and content management. We know what works and what does not. We know how to get you noticed and we want to prove it. We refuse to use templates and we do not build sites from "website package" software.

You get what you pay for

There are far too many people out there designing websites without first knowing how to do it properly. Anyone can take web software and create a website, but it takes skilled people to make that site look, perform, and function properly. Be sure that you know what you are getting before you buy it. Most designers in the area have never even heard of "web standards". Be sure you get what is right for you and the web.

If you agree with our type of thinking, get in touch with us. We believe that we can do some great things for you.

What still holds in 2026

“Less meetings, less charts” and “we assess needs first” read as well now as they did then. So does “There is no such thing as a big client,” which is the kind of thing a two-person studio can actually live by.

The line that aged worst is “We refuse to use templates.” Templates and site builders are now how most small businesses get online, and many produce clean, standards-based markup. The skill the manifesto was defending didn't disappear. It moved from writing every line of code to knowing which parts of a site need custom work and which don't.