Gaining Momentum Through Positive Advertising

From the 2006 NotebookSep 21, 2006In Focus / Business Notebook

On any given day, the average person encounters somewhere between 1,600 and 2,000 advertisements. Some are misleading, and some are just what they appear to be. There are a litany of companies whose success depends upon their ability to connect with the consumer. Some of those companies employ an entire staff, while some maintains separate business entities whose sole purpose is to create and dispense advertising promotions. And then, there are the few small companies that use good ole’ word of mouth and the occasional guerilla marketing approach. I am sure we fall somewhere into the last category, as do some of our clients.

What method of advertisement brings a company the most success varies, but the true constant that seems to lend balance to the consumer market is truth and fairness in advertising. Loyalty to a product or service is gained by providing a great value for a reasonable price. Return or repeat business is gained by drawing the potential customer in with honesty, and continuing to stand on that reputation after the sale. What does all this mean? Simply put, tell your customers what you can do, do it, and say thank you for their business.